Blog#5

How would you create a PLN prior to engaging in a social media campaign on a topic of your choice? Consider how you would introduce yourself to others consider how you would engage in initial conversation to generate interest in your campaign professionally.

Like every company that wants to create a marketing campaign, they will set a group of target customers. When we create a PLN, finding the target audience is the first step. Depending on different needs, we can choose different social media platforms. For example, if we are creating a hobby group, we can pick Facebook as the platform. To generate interest in my campaign, I will first set the group rules. This can avoid some unnecessary chaos in the future chat. Then I will post some pictures and comments to bring everyone’s interest up so that everyone can feel relaxed and free to communicate.

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2 Comments

  1. chloegao

    Hi Steven,
    I agree with you, Identifying your target audience and choosing the right social media platform is critical to ensuring your event or PLN reaches it. Setting group rules and sharing engaging content helps create a positive and productive environment for communication and collaboration.

  2. okatoo

    Hello Steven,

    First off, amazing blog post. The scenario you mentioned is extremely similar too something that i did a few years ago, only difference is that i did it through YouTube instead of a Facebook group. Overall great attention to detail!

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